This presentation was developed as a strategic proposal for Havaianas, exploring the launch of a new product category. Combining consumer insights, cultural research, brand storytelling, product strategy, and go-to-market planning, the project reimagines Havaianas as a creative platform while introducing a new footwear line designed to expand the brand beyond its traditional category. I was responsible for designing the entire presentation, transforming a complex strategic framework into a clear, engaging, and visually compelling narrative.

AMA ZONE is a communication and cultural campaign developed by Sthorm in partnership with Rede Amazônica for COP30. I was responsible for creating the project's brand identity and designing the entire presentation, transforming a complex strategic vision into a compelling visual narrative to engage partners, stakeholders, and institutional collaborators.